Autumnwood Consulting Group

Marketing Consulting From Idea to Implementation
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Channel Marketing

Marketing your products and services through reseller channels and referral partners can be particularly effective in reaching target customers.  It can be equally challenging to align your objectives with these indirect sales channels.  We will analyze your existing channel and partner relationships, develop channel strategies, and create effective channel marketing programs to capitalize on each channel’s strengths.                                                                                                                                                                                             

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Distributor Marketing

Dealer and distributor resellers can be powerful marketing channels, yet can be a challenge to manage.  We will help you balance channel conflict, align indirect channel strategies, plan and implement marketing programs that maximize your sales and marketing channel strategies.

 

Partner Marketing

Collaborating with other organizations that have a common interest such as similar customer bases, complementary products and shared competitive threats can benefit from a marketing partnership.  We will develop strategies to leverage partner marketing opportunities that increase market awareness, generate leads and cross-sell products to increase revenue.

 

Channel Management

Resources within organizations are limited, and we offer channel management services for specific marketing projects such as product launches and channel start-up programs, and for ongoing relationship management services.

 
 
 

Turnkey Channel Programs

Channel sales and development can be time consuming and we can deliver a variety of turnkey marketing programs for new product launches, recruitment, co-marketing campaigns and lead tracking tools that will streamline your channel initiatives.

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